Community
Role – UX & Visual Design Lead
How can we have a healthy, safe Community space in the Castlight app that fosters positive engagement and provides a clear call to action on what to do?
Goal ➝
Generate healthy conversation
In the previous platform, community feeds were mainly spaces that collected complaints about incentives and services without much useful engagement. With the redesign, we want to promote a positive community among co-workers.
Design iterations for member feed
Guided posts
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We provide curated topic prompts with a prominent CTA and one simple action to nudge users to participate.
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We provide curated topic prompts with a prominent CTA and one simple action to nudge users to participate.
Exploration for discussion topics
Content Workshop (15 participants)
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Discussion topic: Is it engaging?
Phrasing style: Does it impact your level of interest?
Call-to-action: Which text is most compelling?
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Discussion topic: Is it engaging?
Phrasing style: Does it impact your level of interest?
Call-to-action: Which text is most compelling?
Content Workshop
Guided posts – discussion topics
Key Performance Indicator
6 months after the release of Community on mobile
10 customers including Johnson & Johnson, Pepsi, and AT&T are live with Community representing $3.2M ARR
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3 customers interested in or planning launches in the near term, representing $2.5M ARR
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58,000 visits
1,290 posts
362 comments on posts
4,000 likes
10 customers including Johnson & Johnson, Pepsi, and AT&T are live with Community representing $3.2M ARR
—
3 customers interested in or planning launches in the near term, representing $2.5M ARR
—
58,000 visits
1,290 posts
362 comments on posts
4,000 likes